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I've just started reading the book "How to Makie Money Using Etsy", by Timothy Adam and so far it's very easy to read and understand. It seems to be a good resource for beginners and established Etsians looking to improve traffic and sales in their shop. I'll be giving a complete review once I'm done reading it. Oh, and I purchased and downloaded this book on my Kindle Fire which saved me 45% off the price at Barnes and Noble!